Hi, With holiday season just around the corner, we decided to focus our latest case study on airlines and their social performance. Full of social media tips and tricks for any industry, this report will show you how to take your social media strategy to the next level using insights from social data. We analyzed the social media accounts of the world's 40 largest airlines and here is what we found: - KLM are the most responsive airline on Twitter responding to over 87% of queries and mentions
- Twitter accounts of low cost carriers have the most Twitter followers with Air Asia and JetBlue leading the way
- Qatar Airways have the most Facebook fans and have the best engagement rate
- Emirates and American Airlines are dominating Instagram worldwide
To discover more details and see which airline is the Social Media Champion, read the full case study: |