Dear , We are delighted to announce that Talkwalker has teamed up with Tableau, a world-leading business intelligence and data visualization platform. This integration will allow our clients to easily combine Talkwalker's social data with other data sets (revenues, profits, customer retention, lead generation, census numbers, weather data, etc.) to generate valuable business insights for all departments within the enterprise. To use the integrated service you will need a subscription to both Talkwalker and Tableau. With this integration, brands will now be able to: - Predict consumer trends based on sentiment and optimize inventory – predict future inventory needs by comparing product sentiment on social media with sales figures.
- Optimize research and development costs – determine the tastes of regional customers through social listening and cross-reference this data with supply costs to design cost-effective new products for specific audiences.
- Increase store visits through geo-localized advertising – track posts by location using social listening and drive customers to their nearest store with personalized offers.
- Improve ROI calculations for marketing expenditure – compare online, offline and social marketing expenditures with impact on sales, share of voice and engagement rates.
- Correlate financial data with social presence – track enterprise financial and stock information with social data and other key online metrics.
To get a comprehensive, personal introduction to Talkwalker and uncover the benefits of social data intelligence for your business, try a free demo with one of our experienced consultants. For more information on how to use the new Tableau integration, please visit our blog. I look forward to showing you our new features soon! |