Hi, We've just published a new guide explaining how companies can ensure their products succeed in a market where customer habits are subject to constant change. We analyzed millions of customer conversations surrounding 6 of the largest FMCG corporations including Nestlé, Unilever and Mars as well as 28 major food brands from their portfolios like Häagen-Dazs and Oreo to show you how to: - Save costs by shortening the research & development cycles of new products
- Allow for value capture by quickly adapting product offerings to match the constant changes in customer preferences and new trends
- Drive sales by evaluating the performance of individual brands and optimizing product portfolios
- Measure the ROI of your social activities by integrating social data with sales figures
Thanks for your time, |
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