[Case Study] 🎯 The Top 20 Software Brands Ranked on Social Media Performance – Part 2: Facebook and Youtube

We examined the official pages Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec. Read Case Study ! Hi, In Part 1 of our social media analysis of the software industry we focused on Twitter. In Part 2 we looked to the two biggest social networks: Facebook and YouTube.  We examined the official Facebook and YouTube pages of the 20 largest software companies such as IBM, Oracle and Symantec and discovered how they compare on these social channels and what we can learn from what they do.  Here is what we found: Cisco and VMware were the most active companies on Facebook On Facebook, BMC Software outperformed industry giants like SAP and Salesforce despite having a fanbase 1/10th the size Cisco upload almost 4 videos per day on YouTube, three times their closest competitor IBM's top 5 YouTube videos received over 1 million views  Overall, on all social channels, IBM was the top performer Read Case Study ! Thanks for your time, Estelle Talkwalker | Customer Excellence estelle@talkwalker.com | +1 646 712 9441 Copyright © 2015, Trendiction S.A, All rights reserved. unsubscribe from this list Facebook Twitter LinkedIn Google + YouTube