вторник, февраля 02, 2016

[Case Study] McKinsey and Deloitte the Most Engaging Professional Services Brands on Social – Talkwalker Study

How can B2B companies make the most of social media? 
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Hi ,

How can B2B companies make the most of social media?

To answer this question we analyzed 10 of the largest global professional services firms – from the Big 4 to McKinsey and Bain & Co - on social media to see how these giants of the business world compare on Twitter and Facebook.

Here is what we found:

  • McKinsey were the most engaging brand on Twitter with double the per post engagement of their closest competitor.
  • Posts highlighting social issues such as gender equality produced high engagement rates on both Facebook and Twitter.
  • On Facebook, professional services firms had the most success when posting about major surveys, workplace initiatives and industry awards.
  • Overall, professional services firms lag behind other B2B sectors such as software on social media.
Download the Report !
Thanks for your time, 

Estelle

Talkwalker | Customer Excellence
estelle@talkwalker.com | +1 646 712 9441
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