Hi , Luxury brands spend millions on influencer marketing, but the challenge has always been to connect those marketing efforts to concrete results. What if you could prove to your management that influencer marketing is worth the investment? Our latest report shows you how to make your influencer program more effective by using social media analytics. We looked at examples from the luxury industry – from the Instagram feed of star blogger Chiara Ferragni to the digital footprint of Dior ambassador Jennifer Lawrence – to provide you with concrete methods to: - Discover what drives your audience by tracking influencer-driven social conversations
- Boost conversion and build loyalty by using social data to identify the best opinion leaders for your brand
- Measure the real ROI of your influencer program by correlating social KPI's with internal company data
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